Contact our Finance Managers Ken Wagner or Chet Palumbo at 708-429-3000 for more information or a quote.
MOTOR TREND® names EasyCare™ as RECOMMENDED BEST BUY
Los Angeles, CA (October 30, 2008) - Motor Trend®, the leading automotive authority and a publication of Source Interlink Media, LLC, a subsidiary of media and marketing servicies company Souce Interlink Companies, Inc (NASDAQ: SORC), announced today that EasyCare™ benefits have been named a "MOTOR TREND Recommended Best Buy".
To be eligible for this distinction, a brand must pass a MOTOR TREND evaluation process including site visits, references, a financial review, and an assessment of the brand's delivery of the overall customer experience.
"Our first exposure to EasyCare came soon after we started surveying the market looking for those products and services that would meet our standards. One of the nation's most successful dealer group's recommended them as 'the best in the industry,' which piqued our interest", said Sean Holzman, President of Source Interlink Media's Enterprises division. "And then it seemed that the more we looked into the valuable products and services that EasyCare offers its customers, the more dealers and consumers we found who echoed this same sentiment."
EsyCare has assembled a full suite of benefits specifically designed to "enhance the consumer's overall buying and ownership experience" which fits perfectly with the MOTOR TREND program. This is by design: EasyCare regularly researches the driving public to help uncover opportunities to address consumer's vehicle-related challenges in innovative ways. The following EasyCare benefits have been awarded the "MOTOR TREND Recommended Best Buy" designation:
EasyCare™ Vehicle Service Contracts (Mechanical Repair and Convenience Coverage)
EasyCare™ DriverCare (Coverage for Leased Cars)
EasyCare™ GAP (Guaranteed Asset Protection)
EasyCare™ Dent Repair (Paintless Dent Removal)
EasyCare™ KeyCare (Key and Key Fob Replacement Coverage)
EasyCare™ Personal Assistant (24/7 Personal Concierge Service)
Automotive Industry research clearly shows that consumer satisfaction and continued dealership patronage is closely tied to an individuals shopping/buying and service department experiences at their dealership. EasyCare has developed a proprietary process: "The Advantage," which when integrated into the Franchised Dealership has been proven to create a significantly improved buying and ownership experience for the consumer.
EasyCare Chief Executive Officer Larry Dorfman remarks, "When we partner with a dealership our commitment is to improve their overall dealership to consumer relationship. We help each of our dealers focus on creating their own unique marketplace advantage, and then partner with them to train their entire organization to deliver their advantage in customer-preferred ways. Our goal is to help our partner dealers create positive relationships with the drivers in their community before, during, and after the vehicle sale."
Holzman adds, "We're particularly excited about naming EasyCare's benefits as "MOTOR TREND Recommended Best Buy" because their business philosophy lines up with our own. We're both committed to addressing and building the reputation of the automotive industry; we genuinely believe that a consumer can focus on enjoying driving their vehicle, knowing that their service needs are being cared for."
Contact our Finance Managers Ken Wagner or Chet Palumbo at 708-429-3000 for more information or a quote.
